3AX is a new generation bicycle pedal with a third axis for extra freedom of movement. The origins of the invention lie in therapy and kinesiology.
Look at the soles of your shoes. Are they worn evenly? Probably not: 96% of all people tend to tilt their feet inward or outward. Your current bike pedals simply ignore that fact and squeeze your legs into an awkward, unnatural position with every stroke. Mile after mile.
3ax is the world's first clipless pedal that gives your feet the freedom to tilt sideways. It allows your legs to follow a more natural, fluid motion with every stroke and point. It's a small change that makes a huge difference:
Development of a new bicycle pedal
While cycling, most people tend to tilt their foot inward or outward. By introducing a small rocking movement in this new type of pedal, the foot and lower leg can move in a more natural way. This pedal can ensure that people with knee problems can cycle and train pain-free sooner.
Prior to the final agreement with the customer, studies and tests were carried out to demonstrate that the principle works. Several prototypes have also been developed by the customer, but reproducibility, industrialization and branding are not included.
From idea to realization
TSG Group has proposed a new design and re-branding within the high-end sports market. The design, branding, engineering and strength simulations were carried out by TSG Group and prototypes were assembled in our own proto & pilot shop and subjected to an endurance test.
After the optimization, we started setting up the supply chain, starting the tooling phase and industrialization at a local sheltered employment facility. In addition to the product design and engineering, the packaging was also designed and photorealistic visualizations and animations were created.
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