Product Strategy

Each product or machine development begins with a vision. We translate your vision into a solid product strategy.

Determining Strategy

In this discipline we investigate the positioning of a design within a larger perspective. This could be a product as part of your product range, or a product responding to the latest trends in the market.

Before being able to design a better product, it’s essential to make a proper analysis and Prodcut Strategy.

When defining a product strategy we look at the following things:

  • Target
  • Competition
  • User Environment
  • Trends
  • Form Language
  • User Experience (UX)
  • Prior and current product ranges
  • Positioning

Read more about:

Product Design  Product Visualisation